More Efficient Logistics Through Digitalization: the Coca-Cola HBC Project

The logistics challenge in the beverage sector: complex inbound flow management

Coca-Cola HBC Italia’s logistics hub in Marcianise is a key node for the group’s national distribution. In a high-turnover sector such as food & beverage, ensuring smooth and timely transport management is essential to preserve product quality and reduce delivery times.

However, managing inbound flows presented a significant critical issue.
Carriers were directed to outdoor waiting areas until it was their turn, in a context where it was difficult and far from immediate to communicate dock assignments. The procedure required direct staff involvement to manually notify availability, slowing down the entire process.

The Tecnel solution: digitalizing dock management with INFORMO IP

To overcome these challenges, Coca-Cola HBC Italia chose to adopt a tailored, reliable digital communication solution. Once on site, the carrier is identified and provided with a pager. They can then reach the waiting area and wait their turn without needing further instructions. When a dock becomes available, the gatehouse can communicate clearly and precisely which destination to reach for loading or unloading operations. The signal—stable even over long distances and independent of the mobile network—ensures effective communication in all conditions, even when different languages are involved.

Tangible results: smoother, safer, more sustainable logistics

This technology transformed the dock management process by eliminating downtime, improving vehicle flow, and ensuring greater operational safety.